Amazon Just Made Selling to Businesses Way More Profitable
If you're an Amazon FBA seller, we've got some genuinely good news to share with you today.
Amazon Just Made Selling to Businesses Way More Profitable
Amazon just rolled out a new update that could make a real difference for sellers targeting business customers. Amazon rolled out a new fulfillment fee discount specifically for business bulk orders, and honestly? This could be a game-changer if you're looking to grow your B2B sales on the platform.
Starting September 24, 2025, Amazon Business sellers using FBA can now save on fulfillment fees when they offer bulk pricing to business customers.
Why This Update Actually Matters for Your Business
This new program is designed to help sellers grow B2B sales while making Amazon Business even more attractive for buyers who purchase in larger quantities. With more than 8 million business customers shopping on Amazon and typically ordering in higher volumes with lower return rates, this update is worth paying attention to.
Here's How the Discount Works (It's Pretty Straightforward)
To qualify for the FBA fulfillment fee discount, you need to offer business customers a price break of at least 3% off your standard retail price. You can do this in a few ways:
Set a dedicated business price that's 3% lower than your consumer price
Create a quantity discount of 3% or more for bulk orders
Mix and match both options to hit that 3% threshold
One important catch: The discount has to apply to the actual order quantity. So if you're offering 3% off orders of 10 units or more, the customer needs to actually order 10+ units for your discount to kick in.
Who Can Use This Program?
Not every product qualifies, so here's what you need to know:
You're eligible if:
You're enrolled as an Amazon Business seller
You use FBA for fulfillment
Your products fall into small-standard or large-standard size tiers
You're not eligible if:
You sell large, bulky, or extra-large items
The important detail here: the discount must apply to the actual quantity ordered. For example, a 3% discount on orders of 10+ units will only qualify if the customer orders at least 10 units.
You’ll see the discount reflected in your payments report:
The per-unit fulfillment fee discount varies based on your product's size tier and the quantity ordered.
Want to see your savings? Here's how to track them:
Log into Seller Central
Navigate to Reports → Payments → Transaction view
Click into any transaction total
Look for the line item: "Discount on FBA per unit Pick & Pack fee"
Take that discount total, divide it by the quantity ordered, and boom: that's your per-unit savings.
Why You Should Care About This (Beyond Just Saving Money)
Look, we get it. Another Amazon update, another policy change. But this one's different because it opens up real opportunities to:
Grow your revenue: B2B buyers order in volume. One business customer can easily match the revenue of dozens of individual shoppers.
Improve your margins: Lower fulfillment fees on larger orders mean more profit per sale, even with the 3% price discount factored in.
Build lasting relationships: Business customers tend to reorder consistently. Win them once, and you've potentially gained a long-term revenue stream.
Amazon's B2B marketplace continues to grow year after year. Getting in on programs like this early can position you ahead of competitors who are slower to adapt.
If you're selling on Amazon Business (or thinking about it), here's our advice:
Take a hard look at your pricing strategy: Can you afford a 3% discount on bulk orders? For most sellers, the combination of higher order volume and lower fulfillment fees more than makes up for it.
Set up your business pricing or quantity discounts: Don't wait on this. The sooner you're in the program, the sooner you start saving and attracting bulk buyers.
Monitor your results: Keep an eye on your transaction reports to see how the discount affects your bottom line. Adjust your strategy based on what you learn.
This isn't one of those massive, disruptive changes. But it's exactly the kind of small operational tweak that can compound into significant growth if you're intentional about using it.
Are you currently selling on Amazon Business? Drop a comment and let us know how you're planning to use this new discount program.
Source: https://sellercentral.amazon.com.br/seller-forums/discussions/t/5d73288f-b128-419f-97dc-8b90c747ee7e
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